Lillian Jones
Advertising and Public Relations major who excels at building thoughtful connections between brands and audiences.
Selected Projects
The UPS Store Creative Campaign
Advertising creative: Class project
Repositioning The UPS Store as a partner for Gen Z's small-business ambitions.
Researching how Gen Z builds and runs small businesses revealed new opportunities for the brand. Working in a team of 5, we turned those insights into a multiplatform campaign with branded visuals and a strategy designed to sharpen the brand's identity and increase engagement.
Winston-Salem Ambassadors Website Redesign
Winston-Salem Ambassadors
Internship: Web, brand and accessibility
A modernized, more accessible website backed by the organization's first brand guide.
I began with an accessibility audit to find where the site fell short, then reorganized the menu, refreshed the images, and rebuilt key pages like About and Staff. I also improved SEO and usability, and I created a brand guide covering fonts, logos, and colors so the team can keep the site consistent on their own.
Fleapop Depop Creative Campaign
Account Planning: Class project
A traveling pop-up thrift market bringing Depop's secondhand marketplace to college towns.
Depop's marketplace reaches more than 43 million users under 26, so I looked for a way to help them discover sustainable secondhand fashion offline too. I concepted Fleapop, a touring thrift market with pop-ups in college towns. Its social strategy stays true to Depop's voice and gives sellers a way to create their own content promoting each stop.
About Me
I'm Lily, an advertising and public relations student at UNC Chapel Hill's Hussman School of Journalism and Media, graduating in May 2027 with a minor in creative writing. I love finding the story that makes people care, whether that's a campaign for a nonprofit or a full strategy proposal.
Outside of work, you'll find me hunting for vintage treasures, writing songs or planning my next trip.
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